Online Media still proves popular August 12th, 2008

Blinkx, has tabled a $41 million bid for Miva, the US pay per click / search based advertising network as the company looks to expand its online advertising operation. Blinkx is an online video search engine (it claims the largest on the web) and so the acquisition of Miva would compliment its operations. The claim is not unfounded as it currently attracts over 5 million searches per day, making it more popular in the UK than Google Video.

Whilst companies that rely on offline advertising revenues have seen a downturn, online advertising is where all the money is going. Miva is forecast to generate $140m worth of advertising revenue this year, while Blinkx is targeting $17m.

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